Characters4u.co.uk takes the confidentiality of all personal information particularly seriously and consequently takes all reasonable steps to comply with the principles of the Data Protection Act 1998. We aim to collect personal information only in order to meet specific legitimate purposes, and to retain that information only for as long as those purposes remain valid. Ordinarily, we will not pass individualised personal information to any third party, save where required by law, statutory obligations or legitimate purposes balanced against the rights and interests of the data subject.